academician blog

  • January 4, 2021

    WEAR YOUR OWN COLOUR!

    By, Dr. Neetu Malhotra Satyam Fashion Institute, Noida Colours are the phenomena of visual insight. One cannot hear, taste or feel the colour, the only way to recognize the colour is to see it. A colour is a means of nonverbal communication and says a lot more than you can ever imagine.Colour is a fundamental consideration in the design process. Colour can also affect someone’s ability to concentrate or to focus well. Colour can also have an effect on the way someone appears to look in the clothing they wear. It is often the first element that is noticed about a design and influences how the garment or collection is perceived. Colour is often the starting point of the design process. Gender and personality are the most common factors for determining the type of colors a person will wear. Males are typically dressed in dark colors such as blue, black, green, grey, red, and brown. These colors are usually worn in various shades but they still consist of these primary hues. Females typically wear lighter colors such as pink, yellow, cyan, lime green, orange, and peach. Women and girls also wear the darker colors that are normally associated with men but men normally do not wear lighter colors associated with women.                                             Figure No-1  Wear your own Colour COLOUR ALSO HAS AN IMPACT ON :   Your apparent shape Your apparent weight Your apparent personality Your emotions    PSYCHOLOGICAL PROPERTIES : Figure No-2  Psychological Properties of Colours  The eleven basic colours have fundamental psychological properties that are universal, regardless of which particular shade, tone or tint of it you are using. Each of them has potentially positive or negative psychological effects...
  • By, Ujjwal Ankur , Asst. Professor Satyam Fashion Institute Art can be defined as the”Representation of Imagination and Observation through any medium on any surface with an aesthetic sense. And Technology can be defined as the application of scientific knowledge for the practical purpose. Art and Technology are very much related to each other. Very interestingly, this is not a new phenomenon. Normally people consider technology as a new and modern term but it is not. From the ancient age of the world, the art was made with the influence and help of its contemporary technology. The field of art is filled with numerous examples of such cases.. We can classify its relation with technology in three parts. Art depicting Technology Art influenced by the Technology Art made with the use of Technology   1. Art which depicts technology: Figure 1: Terracotta Sculpture, Indus Valley Civilization 1 From the very beginning, artists tried to show the contemporary as well as futuristic technologies through their art. Depiction Figure 2: Terracotta Sculpture, Indus Valley Civilization 2 of Bullock Cart from the terracotta sculptures and practice of pot making and metal casting with the use of lost wax process in one of the oldest civilizations of the world known as Indus Valley Civilization which was around 5000 years ago from now shows the close relation between art and technology. Figure 3: Sketch of Leonardo Da Vinci  3 The legacy continues with the sketches of Flying Machines by Leonardo Da Vinci at the time of High Renaissance (14th century), Paintings of Turner in the era of Romanticism (18th Century) and so on. 2. Art influenced by the Technology: Figure 4: A Sunday on La Grande Jatte by Seurat 4 The close and real interaction with the technology and art can be traced when camera was...
  • By, Dr. Vandana Jaglan,  Principal Satyam Fashion Institute It’s been quite a time now that I have started reusing my old stuff like books, papers, jewellery, garments, sarees etc.  This was mainly due to the fact that I feel so attached to certain things that I really love to keep them for longer time. Also, it helped me to give a new look or new use to my best kept oldies. Since the lockdown period started in India due to spread of coronavirus pandemic, all of us had a setback and really had to rethink the ways we have been working/ spending our time and we tried to adapt to what all was becoming a new normal. There was a scarcity of resources, essentials at many places; shopping list got changed where everyone was buying protective masks, kits; people were rushing to their home towns to save their lives.  We were in a fix as things weren’t happening the way it should have been. But, amidst all of this, there was a new wave of trying to cook new recipes, learn new skills, develop new hobbies and be with your loved ones which set a new world’s vision. This was the time for us to re-invent, redo and redefine our priorities – and of all, we learnt to be flexible, I suppose. As a textile enthusiast, I also wanted to do my bit by indulging myself creating something useful for me, my family and those around me. So, I tried to make mask from old clothes with minimum (actually almost no) wastage. Here is a glimpse of what I could do with what I had….                
  • By, Ms Megha Gupta, Assistant Professor Satyam Fashion Institute A match is more essential than pleasant. A person might have a garment of the highest construction, but if it doesn’t suit you well, it’ll look terrible. Improper fitting of clothes’ affects the buying decision of the customers. The top concern of clients especially teens and girls is, to purchase clothes that have the right fitting and yet fashionable. The clothes, which after carrying, does not display any wrinkles pull or useless fluffiness are of the right match. Also, the garments with right located seams, darts, and grain lines have the best fitting ( Figure 1). The importance of the right fit of garment varies with its type. Like in the case of tight-becoming dress smallest of misfit is quite seen and noticeable, while for loose-becoming garments 100% proper in shape isn’t always required and does not make plenty difference. Figure 1 : (source) Apart from the customers, the ready-made garment producers and outlets also endure the consequences in terms of loss of time, assets and damage to merchandise because of fitting issue problems. Whether a particular garment is bought or rejected is decided primarily based on its match other than its visual attractiveness. However well-fitted garments do not imply that they have got to be body-hugging or tight, different varieties of attire and clothes want a special diploma of the becoming, as the right becoming criteria for nighttime wear and nightwear, is different. Issues related to Fitting and Sizing:   Sizing Creation- It varies from one label to another, therefore inflicting dissatisfaction among clients. In India, the multinational corporations manufacturing clothes in step with the English and American requirements which aren’t at all practical. Body Variations- The sizing standards need to be organized in line with sexes and specific age...
  • May 2, 2020

    Masks: Today’s essential

    By, Dr. Sakshi Shail (Assistant Professor) Satyam Fashion Institute A surgical mask is a loose-fitting disposable device that creates a physical barrier between mouth and nose of the wearer and potential contaminants in the immediate environment. It also prevents a human being from direct transmission of infectious disease. Normal activities such as sneezing, coughing, breathing and speaking may release oral, dermal and nasopharyngeal bacteria that may cause post-operative infections. This review focuses on surgical face masks and their classification based on the performance like filtration efficiency, pressure difference, splash resistance etc. Further, the quality evaluation of surgical face masks and standards for manufacturing surgical face masks has also been reviewed. Keywords: Surgical face mask, operation procedures, hospital infections, pathogens, filtration efficiency. Surgical mask fabric should be highly breathable, comfortable, soft and gentle on the skin. Lightweight and single-use fabrics used for the construction of surgical face masks. A surgical face mask has the primary objective of protecting the medical professional and patient from fluids. Since face masks can be worn for long periods of time, the nonwoven fabric used to construct the face mask should be soft and gentle on the skin. The custom of facemask-wearing began in Japan during the early years of the 20th century, when a massive pandemic of influenza killed between 20 and 40 million people around the world—more than died in World War I. There were outbreaks of the disease on every inhabited continent, including Asia (where it devastated India, leading to the deaths of a full 5% of the population). Covering the face with scarves, veils and masks became a prevalent (if ineffective) means of warding off the disease in many parts of the world, until the epidemic finally faded at the end of 1919.  How should face mask be worn? Always wash your hands with soap and water...
  • By, Dr. Neetu Malhotra, HOD Satyam Fashion Institute, Noida         Figure:1  Figure:2 The days are gone when kids used to wear everything and anything that their parents used to choose for them. Now kids always want to be dressed in fashionable clothes as they want to be a fashionable kid. They want to be dressed in attires of their own choice and have their own favourites. Kids wear has a lot of variety which includes kids fashion clothing, kids nightwear, kids readymade garments, kids rompers, kids tops, kids knitted wear, kids winter clothing, kids summer clothing, organic clothing. It is important for parents to encourage creative choices, it is always better for a kid to choose style they feel comfortable as they desire to attract the attention of kids of their age .They want to choose their clothing from designer collection for kids. Always encourage child to choose colours and style they like, as opposed to setting for what everyone else tells them to wear as eye catching colours and attractive designs tells their personality and style also help them to stand out of the crowd and this will attract the attention of people of all age groups. Childhood is the learning phase of life, where children should take up good things in life; develop good taste on everything and today kids are very conscious about dressings and their appearance. On the top of that parents are very keen to spend on this occasion. Figure:3     Figure:4 A number of factors should be taken into consideration before buying clothes for children, some of these are : Comfort : it is important that the clothes should be comfortable. Make them select their clothes as well this will be happy wearing what they select, this way they will be happy...
  • By, Dr. Vandana Jaglan, Principal Satyam Fashion Institute ‘Design‘ in its literal sense means ‘to create or contrive for a particular purpose or effect’. Design, in general, always have a purpose be it personal gratification, solution for a problem, technical requirement, social issues or any fashion related emergence. When we talk about creating a new design, we first look into the need of the creation, work on getting the list of all what is required to be achieved by the design and ask the basic questions for its existence. While answering these questions, we end up getting a rough idea of what we want to create or what is going to be the DESIGN. All the designs created are based on the quests of the designers and artists to add solution to a working problem like how the basic design of a dining plate was conceptualised and how is it different from the basic design of a spoon. This is because the need  of both the products are different which is the starting point of the design quest! Coming to the field of costume design, this is an area which is totally based on the need of the story to portray the characters in the best possible way. The Oxford English Dictionary defines costume as ‘the clothes worn by people from a particular place or during a particular historical period’. Also, it states that costumes are the clothes worn by the actors in a play or film to make them look like something else. In costume design, the most important factor is the realism achieved through costumes within the confines of a script. ‘‘Costume design in films is believed to be embedded in the story and adds significant information to achieve its visual and narrative aspects and helps to achieve...
  • By, Ms.Mahima Malik (student) B.Design (Textile Design) Dr. Vandana Jaglan (Principal) Satyam Fashion Institute The art of embroidery is deeply rooted in the cultural history of Afghanistan as well as India, which unites the two countries beyond boundaries. Embroidery work is traditionally done by women and girls in Afghanistan. The Afghan technique involves counting each minute thread in the woven fabric to develop patterns that are symmetrical, evenly spaced and perfectly matched. Unlike other forms of embroidery, one cannot embroider it by printing design on fabric. Afghan embroidery directly develops designs onto fabric with perfection in stitchery. This often takes a physical toll on artisans as they have to carefully count each thread. The work is so intricate and precise that it is often mistaken for a weave or machine embroidery. This embroidery is done with silk, wool and cotton thread, used on hand woven cotton and woolen backgrounds. Afghanistan and India have traditionally been strongly connected and friendly. For more than 17 years, hundreds of women and men who were trapped in the wars in Afghanistan, and robbed of their dignity and hope, escaped to India. India provided them much-needed refuge. Women are given the opportunity to be free and regain control of their lives in a foreign land. Typical embroidery of Afghanistan is done with a frequent use of one dominant stitch on each piece; this stitch depends on the ethnic group of the embroiderer, denoting an integral part of their tribal life. The distinctiveness of Afghan embroidery lies in the way it is executed and by its small stitch size and length, which is sometimes reversible. It is done by counting each minute thread which runs in width or length-wise direction on the fabric. The fabric used is hand-woven khaddar, cotton or any available fabric that is...